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IDENTITY CHANGES | 7.24.2013

Have you ever heard the phrase “if it isn’t broke, don’t fix it”? Well that phrase means nothing to designers as we are always trying to come up with new and creative ways to bring more attention to a company or organization. I myself am in the process of creating a new identity and it can be a grueling task. Usually large companies who adopted a logo when they first began, tend to stick with what they have like Nike and their Nike Swoosh for instance. But sometimes you will find a company, like Apple, who want their logo redone until it reflects the quality and feeling their clients get with every product. An article recently posted on Yahoo, discusses some big name companies who after 20-30+ years finally changed their logos to something more modern. After reading and viewing the new logos compared to the previous ones…I found myself applying the phrase “if it isn’t broke, don’t fix it” to more than just a couple.

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